Enterprise Groups

For the purposes of organizing Web sites into their largest group hierarchy, the Web and Digital Communications and Marketing team (Web team) classifies all sites into one of three University "enterprises."

Each enterprise's primary homepage represents the largest Web-based "welcome mats" the University offers. This means that these three sites are the channels that hold the largest shares of University engagement (when it comes to UM Web sites).

We file and classify all University Web sites below one of the three "enterprises," which allows us to consider basic policy exceptions and peculiarities that may need to be considered in support of the different missions these "enterprises" serve.

The naming and classification system is not meant to indicate what the purpose or objective of a site can be, but it offers cues regarding what some of the largest conversions are for most Web properties filed in the same hierarchical area.

At this point, the Hannon Hill Cascade Server offering that allows users to manage and publish Web site content only supports Academic Enterprise sites. Patient Service sites and Fan Engagement sites are managed by different services and so will not be further discussed on this Web site.