Accessibility
Create accessible PDFs
Adding accessibility tags to PDF files makes it easier for screen readers and other assistive technologies to read and navigate a document, with Tables of Contents, hyperlinks, bookmarks, alt text, and so on. Read More
MS Office Accessibility Checker
Before sending your email message or sharing your document or spreadsheet, run the Accessibility Checker to make sure your Office for Mac content is easy for people of all abilities to read and edit. Read More
Content Strategy
Writing for the Web
When writing for the web, using plain language allows users to find what they need, understand what they have found, and then use it to meet their needs. It should also be actionable, findable, and shareable. Read More
Simple URL structure
A site's URL structure should be as simple as possible. The URL http://www.example.com/green-dress.html is much more useful to us than http://www.example.com/greendress.html. We recommend that you use hyphens (-) instead of underscores (_) in your URLs. Read More
Should Links Open In New Windows?
The objective of this technique is to limit the use of links or buttons that open new windows or tabs within Web content. In general, it is better not to open new windows and tabs since they can be disorienting for people, especially people who have difficulty perceiving visual content. Read More
Don't Use "Click Here" as Link Text
When calling the user to action, use brief but meaningful link text. Read More
“Learn More” Links: You Can Do Better
The phrase ‘Learn More’ is increasingly used as a crutch for link labels. But the text has poor information scent and is bad for accessibility. With a little effort, you can transform this filler copy into descriptive labels that help users confidently predict what the next page will be. Read More
Cropping Images
Change the image size
Learn how to resize an image, crop and straighten, and add to the image canvas in Adobe Photoshop CC. Read More
Cropping and Straightening Photos
This document outlines the different methods you can use to adjust your image's cropping, rotation, and canvas size. Read More
Resizing Made Simple with the Crop Tool
Let's take a look at how you can resize your photographs using the Crop Tool in Photoshop. Read More
Search Engine Optimization (SEO)
Title Tag
A title tag is an HTML element that specifies the title of a web page. Title tags are displayed on search engine results pages (SERPs) as the clickable headline for a given result, and are important for usability, SEO, and social sharing. The title tag of a web page is meant to be an accurate and concise description of a page's content. Read More
Meta Description
Meta descriptions are HTML attributes that provide concise explanations of the contents of web pages. Meta descriptions are commonly used on search engine result pages (SERPs) to display preview snippets for a given page. Read More
