Main News Site and News Subsites: An Overview
News is a powerful type of content and is in many cases the main focus of efforts to extend reach and bring additional traffic to targeted goals on a Website like a request for information form or an apply button.
In order to maximize the effectiveness of news from the search strength and marketing perspective, the Web team has recommended that specific areas who are offered News Subsites build them within the news.miami.edu domain. That way, all news content receives a news.miami.edu Url which will assist the overall relevance and strength of news content keywords during search.
Certain University areas are offered their own News Subsites and they use these subsites to build and publish their own news stories. All branded Websites in the CMS then come with continuity components that surface news in sleek and intuitive ways so that news content can be presented anywhere on any other sites.
Here is a brief breakdown of some of the elements of the University's Main News Website compared with a News Subsite:
